About two years ago, I began exploring moisturisers that could rejuvenate a compromised skin barrier. I wanted something rich in hydrating agents, devoid of irritants like fragrances, and effective. My search led me to Dr. Althea's 345 Cream (originally named 345na), crafted by a reputable Korean brand. Initially, it didn't catch on — I'd sell maybe one every six months. Then, suddenly, it exploded on TikTok, prompting backorders for this now bestselling product. This surge piqued my curiosity about the cream's merits, which, it turns out, are well-deserved.
Trending skincare, much like fashion, often gets my skeptical side up; I prioritise personal satisfaction over popular consensus. As I navigate through my mid-forties, I've noticed my once oily skin becoming dry and dehydrated — a condition known as Trans Epidermal Water Loss (TEWL). This growing concern is why I first decided to stock Dr. Althea 345 Cream; it's excellent for anyone struggling with TEWL.
The effectiveness of this cream isn't just anecdotal. After noticing a spike in sales, I reached out to customers to understand the appeal. Some admitted they were riding the wave of its newfound popularity, while others, particularly those dealing with acne and a damaged skin barrier, praised its restorative properties as an ideal night cream. But what makes it so beneficial for the skin barrier?
Niacinamide, or Vitamin B3, fortifies the skin's moisture barrier, regulates oil production, lightens dark spots, and helps achieve an even skin tone.
Panthenol hydrates effectively, aids in healing minor skin irritations, and reduces redness.
Opuntia Ficus-Indica Stem Extract provides excellent hydration, particularly beneficial for dry or sensitive skin types.
Furthermore, this cream is recommended for post-acne care due to its gentle, soothing ingredients — a boon if you're recovering from acne or the effects of harsh treatments like retinoids or acid peels. This is due to the Centella, Lanvedula extract and Ceramide NP, a skin identical ingredient. Ceramides make up 50% of the what's between our skin cells, therefore it plays a big part in protecting the skin barrier and keeping the skin hydrated.
Another compelling aspect of the 345 Cream is its reformulation. It still features antioxidant-rich Resveratrol, found abundantly in red wine, but now comes in a lighter, gel-like texture. This makes it especially appealing for those with oilier skin. Despite its rich nutrient content, the cream's gel-cream texture absorbs quickly, ensuring that even the oiliest skin types can enjoy its benefits without feeling weighed down.
So to recap, the hype is real and this product is an absolute must have if your skin feels like it needs some extra TLC, thanks to no fewer than seven soothing ingredients such as Panthenol, Houttuynia Cordata Extract, Curcuma Longa (Turmeric) Root Extract, Calendula Officinalis Flower Extract, Centella Asiatica Leaf Extract, Opuntia Ficus-Indica Stem Extract and Beta-Glucan.